Affordable Search Engine Optimisation Services

Here are few curious facts about web search

When Internet users look for information, services or products to buy, more than 8 out of 10 rely on search engines, not simple surfing

85% of these searchers don't click on paid links

5% of links that are naturally displayed at the top of search engines get clicks

SERP Page#1 gets 90-95% of the traffic; the other pages get only impressions and NO CLICKS

Being naturally found at the top (due to SEO, not to payment) converts 30% higher

Over the last year, Pay-per-click (PPC) costs have grown 60%, and they go on rising

What is SEO?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in search engines via organic search results from Google, Bing and other search engines.

A website that shows higher on the SERP (Search Engine Results Page) gets more visitors, more potential customers and ultimately more sales.

Search Engine Optimisation is the most powerful and efficient medium to target consumers who want your goods and services.

Search Engine Submission

If you have not done it yet, we will submit your site to major search engines.
Why we don't need to send your site to thousands of search engines, the majority of them are irrelevant.

Why? Over 95% of all searches come from Google and Bing. Many other minor search engines use the BIG 2 for their results.

We also create Webmaster accounts in Google and Bing to track your submission progress and site status.
Google Analytics is a useful, reliable, free traffic statistics source for your site. We'll get you all set-up to be able to track your visitor's attributes.

Site Audit - Play Search Engine Rules

We run a comprehensive Site Audit Report that captures the webite's health.
Based on these findings, we go ahead and highlight top issues regarding crawlability, HTTPS, international SEO, site performance and internal linking.

Site Audit Report findings come as errors, warnings and notices.
Errors must go first, are affecting your website ranking the most.
Here are some examples of commonly found errors: pages returned 5XX status code, pages returned 4XX status code, pages don't have title tags, issues with duplicate title tags, pages have duplicate content issues, broken internal links, pages blocked for crawling, broken images, pages have duplicated meta descriptions, sitemaps errors, robots file errors, etc.

Site Audit is checking your website against more than 100 commonly reported issues and groups findings based on importance.
It makes it easy to tackle the most important errors first.

Get your keywords for a good start

Firstly, we will brainstorm together the best keywords and key phrases for your site. And remember the fewer things people know about SEO, the better keywords ideas come to their mind.

Then we will shortlist keywords based on KEI (keyword efficiency index), your market and competition, retaining your most powerful keywords.

We will use these keywords in the position tracking campaign. Position tracking keywords list will be updated often, as we go along based on content changes and more in-depth competition analysis.

On-Page optimisation for landing pages

Using your most marketable keywords, we analyse how optimised your site is for these keywords.

The on-page SEO optimisation is looking at:

Content optimisation - great content is king
Meta title, description and keywords
H1 headings
Bold text
Anchor Text
Image ALT text
Any HTML Errors
Any broken links

Based on a fresh run of Site Audit Report, we will go on and implement the recommendations.

Now your site is fully optimised and better than your competitors.

It will have an immediate, positive effect on your rankings.

Besides, we will provide you with regular position tracking reports to show your search engine ranking performance and Analytics to keep you informed of your website progress.

Backlinks Report and Link Building

As you probably know, backlinks are influential to your website's ranking. Having said that you don't want links from any website that promotes spam or adult content. Links from a bad-neighbourhood are deadly for your online presence and need to be avoided, at all costs.

That's why a link building campaign, we always start it with a Backlinks Audit. The Backlink Aaudit Report analyses exiting backlinks quantity and quality, based on many factors, including their domain rating and anchor phrases relevance and quality.

Based on Backlinks Audit, we define the link building strategy, and we highlight links that might need to be disavowed.

A quality link building campaign depends on good-neighbourhood websites:

complementary sites in your industry
every social media site on Earth
blogging sites
PDF submission sites
business directories
any "good neighbours" from those almost 2 billion websites available on the Internet

We use SEMrush and AHREFS to get your site ranking better. These tools are the best white hat SEO tools on the market that will help you get the highest possible ROI for your SEO campaigns.

To get an idea of how comprehensive our SEO campaigns are and how much you should expect to pay for our SEO services, check the table below.

SEO Campaign Features

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$600/month

Up to 100 keyphrases to be analysed and optimised

Keyphrases reserach and selection

Predictive kewords analysis

Site audit analysis & reporting

Meta Tags (tittle & Description)

Optimisation of robots.txt & GoogleBot crawls

Creation & Registration of sitemap.xml

Structured data creation and optimisation (schema.org tags)

Mobile Site Optimisation

Site architecture audit

Website usability analysis

Website design analysis

Header Tags Optimisation

Canonicalisation analysis

Image Optimisation

Duplicate content analysis

Internal linking restructuring and optimisation

Custom 404 error page setup and optimisation

On Page SEO Check Report - Optimisation Ideas

Google data highlights (Google version of Structured Data)

Google My Business Optimistion

Google Analytics setup (add conversion tracking)

Google Search Console setup

Local Search Optimisation

Backlink Audit

Link redirect audit

Link Analysis and disavow

Link building - Prospects

Social Media Tracker

Brand Monitoring

Content Analyser

Ongoing monthly keywords reporting

Position Tracking for all your keywords on a monthly basis

Ongoing monthly ROI, traffic and goal reporting

Ongoing monthly competitors oportunities report

Monitor competitors' search ranking on a monthly basis

Monitor competitors' website changes on monthly basis

Monitor competitors' content and link additions on a monthly basis

Online Project Management (using Trello)

Contact us to discuss the strategy for your next SEO campaign.