Search Engine Optimisation

By Category: Internet Statistics, SEO, SEO Tips
Note: This article is pretty old, but still valuable that’s why we updated it with latest best SEO tools available now (2019).
For those interested in SEO (Search Engine Optimisation) I will share here few things that I have found to be useful and few SEO software that I like to use in my work.
SEO…it’s quite a young discipline, but you can find on the Internet so many books and articles about it.
Many claim that they discovered the ‘Holy Grail’, when it’s quite hard to believe that in few clicks, as they tell you, you can achieve the top ranking how you are told…
SEO, as I know it is though work and perseverance.
Another thing is that using the right software tools you can reduce substantially your workload, but still need your brain to be involved and take the right decisions. I can’t see SEO, as a ONE click job how many sites pretend, advertise  and sell ($$$$).
Search Engine Optimisation, how I do it, is, methodical, structured work.
What is SEO?
Search Engine Optimization is the process of improving the visibility of your web site in search engines via organic search results from Google, Bing, Yahoo and other search engines.
A website that shows higher on a search engine results page normally gets more visitors, more potential customers and ultimately more sales…
Where do we start?
I. Search Engine Submission
Send your site to major search engines.
Why you don’t need to send your site to thousands search engines…
Because they are irrelevant.

Why? Over 95% of all searches come from Google, Yahoo or MSN. Many other minor search engines use the BIG THREE for their results.

II. Get your keywords for a good start
Firstly, yo need to brainstorm (involve more people) the best keywords and keyphrases for your site.
And remember the fewer things people know about SEO, the better keywords ideas come to their mind.

Then shortlist keywords  based on KEI (keyword efficiency index).

A good formula for KEI is:
KEI=((4-R)/3)*Sv*Sv/C
Where we have:

Relevance (R): it is how closely your keyword is related to what you offer to your customers.
We use a three points scale:

  • 1 for Excellent
  • 2 for Good
  • 3 for Poor
Search Volume (Sv): it is how many queries are made for a keyword per month.

Competition (C): that’s how many websites are already more or less optimized for this keyword.

III. Play search engine rules
Make your site to follow the ROBOT rules; create sitemap, robots file, fix broken links, correct HTML mistake.
IV. On Page optimization for 5 landing pages
Based on your most marketable keywords go and analyze how optimized your site is for this keywords.
Based on audit report (we use SemRush Site Audit)  go on and implement the recommendations. Now your site is fully optimized and better than your competitors.

This will have an  immediate, positive  effect on your rankings.

DO regular reports to show your Search Engine Ranking Performance (SERP) and Analytics to keep you informed with your website performance

V. Link Building

As you probably know, links are very important to your website’s ranking. Saying that you don’t want links from any website that promotes spam or adult content. Bad neighbourhood links are deadly for your online presence and need to be avoided at all costs.

That’s why a link building campaign, we always start it with a Status Report. The Report analyses exiting backlinks quantity and quality,  based on many factors including their domain rating and anchor phrases relevance and quality.

Based on Status Report we define the link building strategy and if necessary, we highlight links that might need to be disavowed.

A good link building campaign is based on good neighbourhood Sites:
• complementary sites in your industry
• every social media site on Earth
• blogging sites
• PDF submission sites
• business directories
• any “good neighbours” from those almost 2 billion websites available on the Internet

We use SEMrush and AHREFS to get your site ranking better. These tools are the best white hat SEO tools on the market that will help you get the highest possible ROI for your SEO campaigns.

Cheers, Nick