HPDCA – In Circuit Test (ICT) – Machine Monitoring System

By Agilent In Circuit Test, HP In Circuit Test, HP3070, ICT, IFR In Circuit Test, IFR4220, Machines Monitoring, Machines Monitoring Systems, WEB APPS

NS-HPDCA

If you are in EMS (Electronics Manufacturing Services) business, you know how important is to have a good test solution for all your products.
A common test solution is In-Circuit Test and also you might have:

  • Visual Inspection,
  • AOI (Automatic Optical Inspection),
  • X-RAY,
  • Functional Test,
  • and many more.

ICT (In-Circuit Test) is many times a basic requirement for PCBA’s testing.
Test solution has to be properly designed and deployed in order to give you a good test coverage.

Once you have it designed, deployed, validated, you need to get under control the messages from the ICT machines.

ICT machine prints a docket for each failed PCBA and also creates log files, where tests results and measurement are recorded/logged.

It’s all good to have the data saved in the log files, but when you need to analyse a large amount of information from the log files you need a tool that will help you extract and organise this data.

Scripts, OEM software tools have been made available, but quite often these tools were expensive and not really designed for engineering needs.

HPDC (HP Data Collector) Inception

I’ve had the same issue as many others, had data available in the log files, but it was so damn hard to get them out of there and make them useful, meaningful, summarised in a good report.

For example, many time I’ve questioned myself:

  • Which are the top 10 ICT failures for a specific product (real time, would be nice)?
  • What’s the average test time for a product?
  • What’s the average measurement for a specific test?
  • What’s ICT loading/utilisation?
  •  What’s the ICT yield (the real one)?
  • How many times the boards are tested (number of retests)?
  • Are going out to the customers only boards that passed ICT?
  • The right ICT program has been used to test the PCBAs?
  • What should I do with a fail board if the fail docket is missing? Do I have to test it again when failure data are available somewhere (log file)?

I couldn’t find too much help checking available solutions from ICT manufacturers like HP (Agilent), IFR (Marconi), Genrad and then I’ve started thinking how can I do it?

HPDC – What it does?

HPDC is a file parser – it opens log files, from ICT Machines like HP3070, IFR4220, takes relevant information from them, and sends the information to a MySQL database.

Now that data is nicely organised, in a MySQL database purposely built for easy access, creating reports should be an easy task.

HPDA (HP Data Analyzer) – What it does?

HPDA is a software solution developed to interpret data collected by HPDC, bring them closer to you, make them useful.
Through comprehensive reports, this software is capable to present a holistic image of your ICT testers.

  • Need to know yields, top defects, retest, cycle time – you’ll have them in a sec.
  • Need to know ICT machines utilisation – done in a sec.
  • Need to see more specific failure report or failures related to a specific serial number or do paperless debug – no worries.
  • Need to know if a board was pass or fail last time when it was tested, or if that board was tested using the right program – too easy.

The whole bunch of log files data at your fingertips, that’s useful.
If you want to find more about HPDC & HPDA or ICT data collection/collectors in general check the web page linked below:
https://nicks-software.com/exp/NS-HPDC-ICT-Data-Collector-and-Analyser.php

Or contact me.

Have fun playing with your ICT machines…

Cheers,
Nick

Android 2.3.5 for HTC Desire HD

By Android 2.3.3 - Gingerbread
In theory an update should be a good thing and Gingerbread V2.3.5 had listed few good things in its original release in July’11, like:
  • Improved network performance for the Nexus S 4G, among other fixes and improvements
  • Fixed Bluetooth bug on Samsung Galaxy S
  • Improved Gmail application
  • Shadow animations for list scrolling
  • Camera software enhancements
  • Improved battery efficiency

Few weeks ago, I’ve updated  my HTC Desire HD, OTA, to Gingerbread 2.3.5 and since then I have different issues than before (2.3.3)….

The most annoying one is the battery life, was bad before, now totally sucks. Even if the phone just sits there in the pocket or on the table and have only few calls and a quick Internet browse, before I get home is already on red (used to be still on green with similar type of use).

I also noticed that now I’m connected more to GSM instead of 3G, in areas where before I used to have 3G, in this situation Internet experience is almost impossible.

Another one, reboot takes forever and even if you think that it is not that important, could be sometimes. I experienced apps crashing and rebooting every now and then, and had to wait long minutes to get it back.

I think I had enough of these poor quality STOCK ROMS and STOCK RADIO and I will go back to customized (had before and I was happy with it – stupid enough though to come back to STOCK) ones and I will search to find THE ONE that at least gives me a decent battery life and increased signals.

I’ll come back with my findings.


Search Engine Optimisation Tips – Part 4

By SEO, SEO Tips


Off-Site Optimization – Link Building

Are many articles on the Internet about links building and what to avoid and what to do…

I just want to point out that Google treats links as appreciation of your site from others and it gives value to each inbound link that you get.
More value, the better, so a good source to get valuable  links would be websites with high PageRank and less outbound links,because value of a link is direct proportional with page PR and inverse proportional with number of external links that that page has.

On the other hand, quantity matters, even if you get links from Sites with low PR and lots of external links, you still get some value for your links and, most important, these Sites could evolve in the future and get higher PR.

How to get links?

If your Site is new, a good source for links could be link-exchange. Software Packages like SEO Powersuite offers  powerful tools to get started and manage your link-exchange campaign.
Link Assistant let you find link partners, sends customized emails, tracks  status and scans their websites to find your links. Link Assistant is a very useful tool to control your link building campaign.

Of course, you should ask all your friends and family to posts ONE WAY links on their sites. ONE WAY links are powerful. If you can get SITE LINKS – links posted on each page of a website – they are more powerful, if not at least bargain for a link on a main landing page – like HOME PAGE.

A pretty easy way of getting valuable links is commenting on BLOGS – especially blogs that are posting DO FOLLOW links. Search in Google for “Do Follow Blogs” and you will get a list of them.
Important thing when commenting on Blogs is to read the article first and get a response that is relevant and not SPAMMY.
If you SPAM your comment will be probably deleted by BLOG Admin/Moderator.
Try to be reasonable first time….

Many people are saying that WEB Directories are DEAD… I wouldn’t say so, it still important to get your Site enlisted to the major ones and then if you have time and patient send your sites to more directories. A manual submission is preferred, or at least a smart semi-automatic.

I would recommend you to submit your Site to DMOZ and any directory that you find and has a page rank higher than 6. Many directory lists could be found just searching Google.

Witting articles is a good source of links and a good way of growing content. Articles could be sent to Article Directories, published on your on Site Blog, posted on external blogs, other blogs.
Just remember, from our experiments – Blogspot and WordPress pages are indexed each 5-15min. It’s a good spot to publish something cool/explosive/viral….you name it.

Don’t forget about social media – a strong presence in social media will give you links and visitors.
Social media sites are extremely valuable because they are free to join and have high PR. It takes few minutes to join a social media site and set up a page that contains a link to your website. Are sooo many, start with Facebook, YouTube, Twitter, Tumblr, Foursquare, Digg.
Search “list of social media sites” in Google and find a huge number of Social Media Sites not mentioned here.

These are only ‘the classical’ way of getting links.
More details are coming soon.

What should you use as links title?

Of course links are valuable, but are more valuable if are using as title your most marketable keywords. Use your keywords as title for these links, vary them to get similar amounts of links for each and don’t forget about image links. Use ALT attribute to key in your keywords.

Another important step in link-building is to scan your competition and analyze what links they have, which are more valuable and how did they  advance in SERP (Search Engine Results Page).
You could do it using Yahoo linkdomain search operator or you can expand this analysis using professional software – SEO SpyGlass  – it offers a range of professional reports that surgically analyze your competitors pages and their most powerful links. Get links from same source and you could get in front of them, in SERP.

That’s about it, for today.

Cheers,
Nick

Search Engine Optimisation Tips – Part 3

By SEO, SEO Tips

On-Site Optimisation
 
Content matters, but few things have an immediate, positive effect upon your Site, so add them in your TO DO LIST of ON-SITE Optimisation.

Write your Meta(s) – Meta Title and Meta Description are the most important ones – for people and for Google bot.

Meta Title is the blue underlined text displayed in the search results page for each site.

Meta Description is the black text that usually follows, underneath the title.

Both represent the essence of your business, you have less than 100 characters to summarise your activity in your title and a bit more than that in your meta description.

They both need to contain your most valuable keywords, written in a human-friendly and Google-friendly way.

Once you have done this, could be enough to get your site listed in Top 100. Of course is not enough to be in Top 100 and everybody wants to be in Top 10.

If you want to play tough, on-site optimisation could be applied further and you should optimize your:

  • meta keywords – add more keywords
  • body text – stuffed with your most marketable keywords, do not over-do it
  • H1 Headings – good place for a strong keyword
  • bold text – another nice place for few more strong keywords
  • anchor text -add your most valuable keys
  • image alt texts – first thing, all images should have ALT text; secondly, they should be stuffed with keywords – smartly put – human readable and BOT friendly
  • Don’t Forget – Site Load Time Matters – if you have a huge, highly optimised Site, which is very slow – it will not DO well – speed matters a lot and keep an eye on it.

If you need software help to DO all these ON-SITE OPTIMISATION stuff, WEBSITE Auditor is a nice software, that lets you analyse and export pretty useful reports.

You can try it for free from here.
For more  info about ON-SITE OPTIMISATION – drop us an email at: customDB@nicks-software.com

Cheers,
Nick

Asus Transformer – the new rising IPAD killer

By Nick's Software

The guys from ASUS got it perfectly right, when they design and released the Asus Transformer.

 

They got it right with the design and smart combination between a tablet, a good keyboard and docking station…and 16 hours combined battery life. You have to go to sleep before you finished the battery, yes kidding, but still impressive.

On top of that they got it right with the price (not in Australia – where everything seems to be more expensive without any reasons).
Buying from a $400+ for a great tablet is awesome.

Deals of ~550$ for tablet and keyboard are quite common – I could not resist and I ordered one.
It looks so perfect and the Android 3.1 is really promising and is Open Source.

Open Source is a magic word that will bury in the “I” and the “W”. 

After a horrid decade of dominance of “W” and Microsoft who the heck needs the rise of the “I” or read it Apple.
Enclosed, proprietary OSes, over-praised hardware arrogant CEOs.

Enough about ‘others’, Asus Transformer has:

  • NVIDIA® Tegraâ„¢ 2 1.0GHz dual-core CPU for excellent multitasking & 1080p video playback

  • Android 3.0 Honeycomb O.S. with Adobe® Flash® 10.2 support*2
  • Full QWERTY keyboard, touchpad input with Polaris® Office® for mobile productivity
  • 16*1 hours long battery life for all day computing with docking station
  • Brilliant IPS panel with ultra-wide 178? viewing angle made from scratch resistant and super tough glass
  • One year of Unlimited ASUS WebStorage, two USB ports, SD and Micro SD card readers for easy sharing & storage expendability
  • 3D stereo with max bass response with SRS premium sound


It has enough power under the hood to play nice games and do real multi-tasking.


But the thing that really makes me happy is the KEYBOARD and TWO in total SD plus Micro SD slots and TWO USBs. That’s quite amazing and transforms ASUS TRANSFORMER in a mini-laptop, because I believe it is already more powerful than a Net book.


It should have had also a mini-laser-projector sticking out from somewhere and then would have been the most powerful entertainment and business tool.
See, the laser-projectors are still not on the manufacturers agenda, but I assume will enter soon, once the camera(s) (face and rear) will be something common…

Enough dreaming, what about apps – good support, so far, from Android Market, but still a bit disappointed because nobody thought that would be useful to group apps per compatibilities – apps good for Android Phones and Android good for Android Tablets….not talking about a more detailed split per tablet name/type…..

Anyway, stock apps are good enough to cover all the immediate necessities…. beyond that EXPLORE.

I could say already, after a week, that games rules and office and CAD still suck, but we are watching and …..developing apps to make the experience more pleasant.

I was impressed with its stock BROWSER – responsiveness and hot buttons – when you press your thumb near any age – very handy for quick navigation.

A big disappointment was the Google’s Honeycomb developers decision to eliminate the posibility of creating……folders…….very strange….but you can find plenty of free apps on the Markets that could do that (I’m using Apps Organizer).

Anyway it looked awkward when I started to fill up my ALL 5 DESKTOPS with downloaded APP’s ICONS without a real possibility to group them in FOLDERS as I’m used to DO.
This should be a MANDATORY FEATURE not a reason to research the development BLOGs and FORUMs.

Overall, I’m impressed and really like the tool/toy…ASUS TRANSFORMER and I would put it on the wish list of any……anybody.

Cheers,
Nick

SEO Tips – Part 2

By SEO, SEO Tips

Choose carefully your keywords

As I mentioned before, choosing carefully your key-phrases is crucial for your SEO campaign.

How to do it right?

Start from obvious keywords that describe in the best way your activity, ask your friends how do they search Internet if they want to get what you offer, use software tools to get more suggestions.

After you have run out of suggestions, the next place to go is Google, type “AdWords keyword tool” – Google offers a free key suggestion tool.

You need a Google Account to get rid of annoying CAPTCHA, but it is working without an account just fine, just go to “Reporting and Tools” and pick up “Keyword Tool”

Type in your best key-phrase and click search. The “Keyword Tool” will come back with suggestions, see example below – suggestions for keyword ‘games’:

 

It provides you enough information to get an idea about the value of each suggested key: 

  • Competition, 
  • Global Monthly Searches, 
  • Local Monthly Searches.

A good way to sort the key-phrases is based on their ‘Key efficiency index’=KEI.

A good formula for KEI is:

KEI=((4-R)/3)*Sv*Sv/C

Where we have:

Relevance (R): it is how closely your keyword is related to what you offer to your customers. 

Use a three points scale:

  • 1 for Excellent
  • 2 for Good
  • 3 for Poor

Search Volume (Sv): it is how many queries are made for a keyword per month. 

Competition (C): that’s how many websites are already more or less optimized for this keyword.

The easiest way to calculate the KEI is, export in Excel your preferred suggestions from Google’s keyword suggestion tool, create a column for ‘Relevance’ and add your best assessment there (remember 1 to 3), then create another column called ‘KEI’ and calculate it based on above formula. 

Coz Google’s data about competition is less than one – you should multiply it with 10^6 or 10^8 for reasonable results (avoid huge number).

Once you have the column ‘KEI‘ calculated, you should sort your keywords descending based on column KEI value and voila, you have the first logically ordered list of key-phrases.

Few things to remember when you work with  “Google’s keyword Tool”:

  • use Match Type = [Exact] to get a realistic number for Monthly Searches
  • use Local Monthly Searches – forget about Global (if you use this free tool – think local first – start small, grow big)
  • due to the fact that competition number is not terribly accurate, better don’t use it – get your competitors number from Google, just type in your ‘keyword’, press search and read the competition as shown below:

KEI is not all that you need, to be able to pick up the most marketable key-phrases for your niche… You need to apply few more filters, do more research, in order to get to the honey.

 You need to get more data about your competition and the real dimension of it.

How many webpages are optimized for the same potential key-phrases? 

How many links are out there having these key-phrases as anchors?

You should answer these questions before picking up your ‘most marketable’ keys.

Google helps and let you use search operators to figure out these answers, and the ones that we want to use are INTITLE and INANCHOR.

Example – Type in Google:

INTITLE:[keyword]

INANCHOR:[keyword]

Having the number of sites optimized for a specific keyword, gives you the real dimension of your competition = number of websites that have the ‘keyword’ in their title.

If this number is in billions…then you are totally screwed (big boys are using your keywords), if number is in low millions that’s more achievable and if number is less than a million just GO FOR IT.

 

Best thing is to add few new columns to your previously put together Excel file and recalculate the KEI (Keyword Efficiency Index) based on INTITLE (replacing C-Competition with INTITLE number), then you can sort the keys descending by this new column (INTITLE KEY).

Continuing example given before with keyword ‘games’ – below are the top 20-ish keywords, ordered descending based on their true key efficiency – giving you the TOP of your ‘most marketable’ keys…

Many keys will have similar descending patterns on both KEI columns (“KEI” and “INTITLE KEI”), but you can see that are some surprises.

BY example [car games] based on KEI=465.51 should be placed higher in the list, but due to a relatively high number of optimised competitors web pages = intitle:[car games] = 49,000,000 it will be downgraded having INTITLE KEI lower than [shooting games] by example, which has only 2.5 mil sites that have this key in the title (compared with 49 mil for [car games]).

 

You could use more formulas and more filters if you want and need – free imagination always helps and by the way….if you have a favorite key that doesn’t qualify based on formulas, but your gut feel says use it, then use it.

 

Formulas are good in SEO, coz give you a sorted list based on some logical assumptions, but your gut feel can be the missing parameter that can send to you millions of visitors. 

So keep an eye on your gut feel.

 

Keywords Selection, Hard work? Yes, if you have to do all these stuff manually, or using just EXCEL (or similar), then you need time….a lot of time.

 

If you don’t have time or just need to be quicker…you can do it using SEO software. 

Which one? Are so many out there and all cost money and promise miracles….

I can tell you about my choice SEO POWERSUITE from Link-Assistant. 

Rank Tracker (part of SEO Powersuite) – it slashes your SEO workload in half and does all above and much more….

FREE version is fully featured, no restrictions, it is easy to use and in this way it is not hard to figure out if you truly like it or not.

 

Next time at SEO Tips – we talk about On-Site Optimisation.

Cheers,

Nick

SEO Tips – Part I

By SEO, SEO Tips
Search Engine Optimization Tips – Part 1
 
Note: This article is old, but still valuable that’s why I updated it with SEO tools relevant today (2019).
 
SEO is so important for any Site, without a proper SEO campaign you can’t get known and high in any SERP.
 
But what exactly you need to do in order to be ranked higher?
 
I. Choose carefully your keywords – they have to be relevant for your business and also achievable. Check KEY, INTITLE, INANCHOR numbers – rank your keys.
 
II. On-Site optimization – optimize the meta title and meta description of all your landing pages – using your targeted keywords.
 
III. Make links using your targeted keywords – do follow, no follow, exchange links, one way links, web directories, articles, blog articles, blog comments – all matters – use your targeted keywords as anchors.
 
IV. Have a strong presence on Social Media – all these help getting more links and traffic – Youtube, Linkedin, Facebook, Twitter…
 

V. Maintain BLOG(s) – have a blog on your domain – easy way to grow your content – maintain few other blogs on Sites highly ranked and indexed very often – Blogspot, WordPress, Posterous, Squidoo….

VI. USE SEO Software Tools -  of course is much easier to use software instead of manually tracking your progress. Useful SEO software like SEMRush or AHREFS.

 
 
Starting with “Search Engine Optimization Tips – Part 2†we will give you more details about SEO categories 1 to 6 highlighted above.
 

How much traffic gets 1st Page from Google’s SERP?

By Google Traffic
Almost 8 out of 10 people search the web to find services – buy gadgets, clothes, find doctors, find restaurants, order food and almost everything you can imagine…
Internet opened up a big box full of services and your business has to be in that box otherwise you miss 8 out 10 of your potential customers.
It is almost a crime for you business, if you don’t have a web presence.  
Only 2 in 10 still use dusty, thick, paper directory books – like Yellow Pages.
8 out 10 search the BIG 3 to get information. Big 3 search engines are the dominant names on the search market:
  • Google
  • Bing
  • Yahoo
Combined, BIG 3 represent more than 95% of the search market.
ASK and AOL completes the picture with other 4-5%.  Stats from comScore proved it.
Who uses Google? Bing? Yahoo?
The answer is everybody relies on Search Engines more and more each and every day and Internet gets into our life from all the angels.
Our PC is connected to the Internet, our smart phones and tablets are too and even the old TV has a smart set-top box that links it to the mighty WWW.
So, we all are hooked in, but who uses what? 
Google tends to attract more skeptic individuals that search a lot until they decide where to buy from.
Yahoo still has more conservators users, Yahoo’s loyal and somehow older, which also search less until they buy things.
Bing powers Yahoo now and it will bring the change for old Yahoo – Bing has a new breed of users – the skeptics that dislike Google and want a different search experience.
So, it’s damn important to get your business listed on the big WWW and also you want it placed as high as possible in BIG 3’s SERP (Search Engine Return Page).
Once you are there, you want your business to be visited and get thousands of potential customers, but actually who gets the traffic?
It’s definitely a step forward to have a Site, Blog, and Social Media presence for your Business, but to get the traffic you need to AIM for PAGE #1 in SERP of BIG 3’s.
How much traffic Google’s Page#1 gets?
Let’s start saying…a lot….almost everybody gets the info from first page, which by default has 10 organic results displayed on it.
Very rare, we adventure exploring Page2, Page3, Page4….of SERP and even if we do, probably we do it for research purposes and NOT to BUY something.
If you want your SERVICES to be bought….you need to be on PAGE#1 of SERP for all your most important keywords.
Page #1 gets 90-95% of the traffic; the other pages get only impressions and NO CLICKS.
It’s true that Page #1 in Google, by example, gets all the cream and based on stats the Top10 traffic split would be (example below is based on my experience and my websitesstats):
Get the first spot on the first page in Google SEPR for your important key phrases and you will get between 35% and 60% of the clicks from a particular key traffic – percentage may depends on your particular niche.
Second spot is not bad either, it will give you 10-20% of the clicks and number 3 brings at least 10%.
In almost all the niches, from forth place onwards you will get less than 10% of the clicks and the drop is more linear than for the first three positions.
 If you have any other interesting stats about subject please share/comment.
Cheers,
Nick

Android 2.3.3 problems on HTC Desire HD

By Android 2.3.3 - Gingerbread

As many others, I have updated the HTC DESIRE HD to the new Gingerbread – Android 2.3.3, hoping to get a better OS…as  I knew that the new OS iteration comes with new forms of communication for developers and users, including better Near Field Communications (NFC) capabilities, so that developers can start delivering contactless, proximity-based applications.

On top of NFC we all hoped to improve battery life and proxy issue for wireless networks.

But, I’ve updated my HTC Desire HD from android 2.2 to 2.3.3 few days ago, and my battery life is dramatically shortened now… before i charged my phone every 2 days and now battery is gone is less then 10hours.

Many others seems to have issues with WiFi, GSM, GPS since the update – issue being – decreased signal levels and multiple dropouts in areas where everything worked fine with Android 2.2.
Personally, I haven’t noticed WiFi, GSM, GPS issues, but a 10h battery life is killing me.

I’m interested to get a FIX for this troubled version Android 2.3.3 – Gingerbread!
Anybody knows when 2.3.4 will be released – post here.
Or, can we roll back to 2.2?

My HTC Desire HD – got sick again….

Google Page Rank Update 2011

By Google Page Rank

PageRank is Google algorithm, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.
It is a complicated algorithm, no doubt, more explanations about it are well documented on this wiki-page.

The thing  that we want to debate here is not the algorithm itself, we know lots about it and still don’t know enough or if this PR matters too much for your SERP (Search Engine Result Page) Rank.

Due to PR inconsistent release schedule and to its very narrow scale 0-10, it is widely believed that Google PR doesn’t count too much for your ranking.

Though, in SEO world everybody checks the PR, at least as the first glimpse about a webpage, and as you know a ZERO Page Rank doesn’t look good.

Roughly, a new Google PR is released each ~3months. They don’t have a precise date for the release….and sometimes Google just don’t DO IT for a longer while.

A history of Google Page Rank updates (as we know it) is shown below:

  • NEW: PR UPDATE 7 AUG 2011
  • NEW: PR UPDATE 27 JUNE 2011
  • Network Wide Toolbar Pagerank Update – JANUARY 2011
  • Network Wide Toolbar Pagerank Update April 2010
  • Network Wide – Dec 31, 2009
  • Network Wide – 30 October 2009
  • Network Wide 27/28 May 2009 – Google PR Update
  • Network Wide 1 / 2 April 2009 – Google Pagerank Update 2009
  • Network Wide 30-31 December 2008
  • Network Wide 27 September 2008
  • Network Wide 26 July 2008
  • Network Wide 29 April 2008
  • Network Wide 9,10,11,12 January 2008
  • Network Wide 26 October 2007
  • Network Wide 28 April 2007

As you can see,  last year, Google didn’t bother too much to update its PR (to be read – didn’t bother to let us know about PR changes) and they release only ONE update.

This situation created a lot of tension in SEO world and it’s about to be repeated this year?
Nobody really knows, besides Google.

What we know is, that last Google Page Rank Update has been seen on ~19Jan 2011 and since then we have had only speculations about a new release.

It is expected soon a new release, especially by people who want to be ranked for the first time…

Subscribe here to get updates about Google Page Rank change. We will post daily updates about news related with the Google PR change.